A short, exclusive list of the customers worth winning. And what you need to win them.
We take every commercial property in your target market and filter hard, at the property, the business and the people level, until what is left is a small, exclusive, ranked batch of accounts: each one carrying the opportunity, the business and the decision-maker. Your team does the hunting. We do the rest.
Three links in the chain. Miss one, and it breaks.
A brand and a team
A business with a brand, and a competent, aligned sales team. You bring this, and the hunting stays yours.
A repeatable sales process
The machine that turns data into meetings, and meetings into deals. In our experience, rarer than it should be, and often locked in a few heads. We supply most of it, built with you.
Unique, precise, segmented data
Every commercial property in the market, resolved to the business and the decision-maker behind it. This is ours, and in South Africa we believe it is genuinely hard to match.
Most teams have link 1 and are missing 2 and 3. That is exactly the gap we fill: the data, and most of the process.
Who are your customers. Get the customer data. Run the sales.
Complete first. Then precise.
Completeness
Precision
No other vendor gives you both at once: a complete universe, and a short list. Every lead is built from the ground up, never bought and never recycled. Our value is in the leads we do not give you.
Why a small list beats a big one.
A team spamming a 5,000-name list to win 100 deals is doing it the expensive, risky way. A focused team working a few hundred geo-precise, qualified leads closes the same 100: faster, cheaper, and with far less burn on the people doing the work.
In high-value B2B, more leads can be as bad as no leads. Every non-starter on the list consumes research, calls and meetings from your most expensive people, and crowds out the deals they should be working instead.
So the real question is not the cost of a qualified lead. It is the cost of an unqualified one.
Pay in rands. Get back hours. Close more deals in those hours.
We set you up. You're free to hunt and close.
The data, the collateral, the studies
We source the prospect universe and its signals, run the automated per-account collateral, and produce the boardroom-grade studies.
The strategy
Together we formalise your ICPs, your customer lifetime value model and your propensity scoring, and design the one-click collateral. This thinking sets every filter.
The aircover
Our data feeds precise social-media audiences and the call to action, so your marketing reaches the right accounts, not everyone.
The hunting
The selling and the closing. Not ours to take, and not ours to scale. Your team, your relationships, your deals.
A modern, data-driven approach, blended with age-old selling. The data, the collateral (your per-account brochures and presentations) and the aircover feed are automated, so they scale. The strategy and the studies are built with you: that is where the thinking lives. And the skilled human part, the hunting, stays yours.
Take one piece, or the whole engine.
POPIA is a feature, not a bug.
How you make contact
Under section 69 of POPIA, unsolicited electronic direct marketing needs consent. So the motion leans on what is permitted without it: LinkedIn, a call via reception or switchboard, contact details in the public domain or given to you directly, and a physical visit or drop. The outreach design is the compliance design.
How the data is collected
We process data on juristic entities from public records, such as the Deeds Office, CIPC and the Surveyor General, and from public business sources: lawful on the legitimate-interest ground in section 11 of POPIA, respecting the minimality and purpose rules in sections 10 and 13.
This describes how we build. It is not legal advice: confirm your own outreach design with your counsel.